Sparkling Alchemy | Brand Design Phase 1

Brand identity for a woman-owned permanent jewelry business. Client had an idea and some moodboards to start, which I supplemented with market research to arrive at our first set of options. We narrowed down the market and niche to refine logo options, then lastly combine some of the favorite elements into a winner.

Sparkling Alchemy Phase 1 - brand name, positioning, and identity design for permanent jewelry business. Phase 2 currently underway to include physical event signage, animated GIFs, and social templates. Below are some of the options during the process as I worked from the client-supplied moodboard and keywords to the final design.

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